Why is Home Staging Important?

In today’s highly competitive real estate market, home staging is one of the crucial elements in selling a property. Home staging is a marketing method utilized by many real estate professionals to make residential property look good upon selling in the real estate market. The goal of home staging is to improve the aesthetic appeal of any real estate property to appeal to potential buyers, thereby improving its value and be sold at a much faster rate. Home staging professionals make use of various staging techniques to improve a property’s appearance which can help pique the interest of any potential buyer. Why is home staging important? This article will tell you more about the benefits of home staging in real estate.

A69 2

The Importance of Home Staging in Real Estate

Why is home staging important? That is the question most people tend to ask when selling a property for the first time. People who are looking to sell their property in the market are faced with the harsh reality that the real estate industry has drastically changed in the past years. It has been more competitive than ever, and many realtors go to great lengths just to secure a good deal which was deemed unnecessary two decades ago.  Improving a property’s aesthetic appeal through home staging can help anyone sell a property a lot easier.

You should not underestimate the importance of home staging in the real estate market. The majority of buyers form an opinion about a home for sale right after they have entered the property’s premises. Therefore, the property needs to look good to give potential buyers a good first impression.

Around 90% of the real estate market revolves around the internet. It has already been a trend in the past decade to look for real estate properties for sale on the internet. Therefore, it is crucial you ensure that the property makes a good impression online. Home staging can help you with this aspect.

People who spend hundreds of dollars on home staging can easily recover the expenses as the value of the home also increases. Based on the controlled tests conducted by the Real Estate Staging Association, selling a professionally staged house is a lot faster compared to selling a non-staged house despite the fact that both houses are identical. The non-staged house was sold in about 102 days while the professionally staged house got sold in onl5 45 days.

To get started with home staging, you need to put yourself in the buyers’ shoes and perceive your property through their eyes. One of the key aspects of home staging techniques is to remove any personal accents and make the environment as neutral as possible. To attract potential buyers, you need to eliminate any signs of person lifestyle from home. For example, dogs and cats may look appealing to the previous owner as they are pet lovers but potential buyers who are not into pets will find that aspect a bit of a turn-off. This can jeopardize your opportunity of seizing a sale.

Final Thoughts

Since home staging has only grown in popularity in recent years because of the internet, there have not been sufficient studies to support the claim that home staging can indeed affect buyers’ opinions. However, recent trends in the real industry clearly show home staging can a have a positive impact in selling a property. The next reason you ask yourself the question “why is a home staging important?” you just need to put yourself in the buyers’ perspective to get a better picture.


To a real estate agent who is selling a house, land property, or both, the customer would always ask what the house and land look like. For some buyers, they do a viewing of the house personally, but then there are others who would ask the same thing in another form of viewing — pictures.  With just a click of a button, the client, in his or her own time, can view the property, save the pictures, and show it to his or her family and friends.

However, as much as it is just a simple “point-and-shoot” task, pictures can influence the buyer’s decision on buying the property or not. To make the pictures beautiful and pleasing to the customer, here are five real estate property tips that will make the client decide if the estate is worth buying or not.

A69 3

1. Equipment matters.
The two main differences between using a phone camera and a Digital Single Lens Reflex — also known as DSLR — are the versatility of the gadget and quality of the pictures. Unlike a smartphone camera, a DSLR can provide high-quality pictures, take wide-range or macro pictures, and easily adjust to the environment’s current lighting. Although it may be bulky and quite a handful to bring at the location of the property, customers usually, if not always, seek pictures that aren’t blurry, are very detailed, and have high resolution.

2. Always take the photo with the best lighting.
In any photography, the lighting is key. When taking a picture of the exterior of the house and lot, always take a picture either early in the morning or late in the afternoon so that the picture will not be overexposed and have a few mid-tones and shadows. When taking pictures of the interior in the daytime, it is also best to open the windows and see how the light enters and brightens up the room. Turn on the lights as well to adjust the settings of the camera to your liking. It is also always bested to take test shots, and if needed, flash can be applied.

3. Landscape orientation is a must.
One of an essential things that clients will always take note of when viewing property is how much space it has. Buyers don’t want to be cramped in a single space — they would want to have enough space to move around in without disrupting anyone else that lives in the house. That’s why landscape orientation is a must when taking a photo of the property. With this, the customers would see that the place is more than enough to move freely around in and accommodate him or her and his or her family.

4. Take note of the angle!
The best way to take a creative shot on a wide range of either the exterior or interior of the house is by taking a picture in a three-fourth point of perspective, where the photographer is situated between the side and front view of the room or exterior of the property. The reason for this is so that the viewer would see a lot more of the interconnection of the rooms and get a better idea on how the place look would personally.

When taking pictures, it is also better to take it at eye level rather than doing a bird’s-eye view or “below-the-eye” level. What it means is to level the camera in the same level as how you, the photographer, are viewing it so that the customer would feel like he or she was being given a virtual tour instead of a creative shot, which he or she doesn’t demand.

5. Composition makes it exciting.
From orientation to eye level shots, it has come down to composition where its main function is to make the viewer’s, or in this case the buyer’s, eye travel around the photograph and create the ambiance of your choice to exude the high aesthetic appeal of the documented place. When setting up the interior beforehand, the first step is to take out the elements that do not fit in with the setting, or else it might distract they buyer’s attention while viewing.

The second step is to identify the focus or central point of your photograph. To know how to figure out what the central focus is, ask yourself, as a real estate agent, what you are trying to sell — it can be the large layout of the kitchen, the luxurious style of the bedroom, or the evergreen garden at the back of the house. After that, identify which part of the room or exterior can express that characterization, situate yourself with the chosen central point at the center of the frame, and then click! Take the shot and go to the next room on your list.

When all of these tips are done and achieved, the client will not only be convinced that what you’re selling is a great deal, but will also appreciate how beautifully you have taken pictures. With just enough patience and practice, all of these can also be applied to other things photography-related. These tips given will not only make you help on being a better realtor but a better photographer as well.

Home Renovation: Why it is Necessary?

home rennovation

Most of the people dream to live a lavish and relaxed lifestyle. It is highly easy to achieve, but you have to do some basic works. Are you thinking how it is possible? Well, renovate your home and add new features to it. This way, you can get a new look to your home and enjoy every second living in a lavish lifestyle. In order to start renovating, you need first to contact a reputed architect and interior decorator. They would suggest you the latest and modern changes you can make to bring a new effect in your home.

Home is the best place where you can spend as you wish. Though you spend days or months in hotels, you would not get the best-relaxed feel as you spend in your home. When you make your home interiors and construction as equal to a hotel environment, you would not feel any difference and enjoy more than you enjoy in a hotel. Some of the best additions you can make are a swimming pool, gymnasium, a small sit out or garden area and more. It depends upon your taste and wishes. If you have enough space, you can add anything as you wish and give a new look to your home.

Commercial Property Selling Tips and Ideas

commerical property selling

Do you have a commercial property? Are you planning to sell your commercial property? Well, you need to know some basic facts and considerations to sell your property. It is not an easy thing to sell a commercial property. It is considered risky as you have to sell the property at a good price, and you should also negotiate to satisfy the buyer. It is not simple like selling a residential property. You may be selling your commercial property for various reasons, but still you have to ensure to sell at profits.

Right time: It is essential to evaluate the general property market before selling your property. If you are finding good boom and response in the real estate industry, then you can simply start to sell your commercial property. But if the situations remain dull and worse, the buyer would demand to purchase the property at their bargained price. There are chances to sell your property below the market price if you are selling at a wrong time. Do not sell the property in the times of recession or fall in the economy. Your property will be valued for a lower price than you have estimated.

Consult your real estate agent and know the level of the market situation. They will guide you when and how to sell your commercial property.
Read also Guide to Invest in a Commercial Property