In today’s highly competitive real estate market, home staging is one of the crucial elements in selling a property. Home staging is a marketing method utilized by many real estate professionals to make residential property look good upon selling in the real estate market. The goal of home staging is to improve the aesthetic appeal of any real estate property to appeal to potential buyers, thereby improving its value and be sold at a much faster rate. Home staging professionals make use of various staging techniques to improve a property’s appearance which can help pique the interest of any potential buyer. Why is home staging important? This article will tell you more about the benefits of home staging in real estate.
The Importance of Home Staging in Real Estate
Why is home staging important? That is the question most people tend to ask when selling a property for the first time. People who are looking to sell their property in the market are faced with the harsh reality that the real estate industry has drastically changed in the past years. It has been more competitive than ever, and many realtors go to great lengths just to secure a good deal which was deemed unnecessary two decades ago. Improving a property’s aesthetic appeal through home staging can help anyone sell a property a lot easier.
You should not underestimate the importance of home staging in the real estate market. The majority of buyers form an opinion about a home for sale right after they have entered the property’s premises. Therefore, the property needs to look good to give potential buyers a good first impression.
Around 90% of the real estate market revolves around the internet. It has already been a trend in the past decade to look for real estate properties for sale on the internet. Therefore, it is crucial you ensure that the property makes a good impression online. Home staging can help you with this aspect.
People who spend hundreds of dollars on home staging can easily recover the expenses as the value of the home also increases. Based on the controlled tests conducted by the Real Estate Staging Association, selling a professionally staged house is a lot faster compared to selling a non-staged house despite the fact that both houses are identical. The non-staged house was sold in about 102 days while the professionally staged house got sold in onl5 45 days.
To get started with home staging, you need to put yourself in the buyers’ shoes and perceive your property through their eyes. One of the key aspects of home staging techniques is to remove any personal accents and make the environment as neutral as possible. To attract potential buyers, you need to eliminate any signs of person lifestyle from home. For example, dogs and cats may look appealing to the previous owner as they are pet lovers but potential buyers who are not into pets will find that aspect a bit of a turn-off. This can jeopardize your opportunity of seizing a sale.
Since home staging has only grown in popularity in recent years because of the internet, there have not been sufficient studies to support the claim that home staging can indeed affect buyers’ opinions. However, recent trends in the real industry clearly show home staging can a have a positive impact in selling a property. The next reason you ask yourself the question “why is a home staging important?” you just need to put yourself in the buyers’ perspective to get a better picture.