A SIMPLE POINT, CLICK, AND SELL – FIVE TIPS ON DOING REAL ESTATE PHOTOGRAPHY
To a real estate agent who is selling a house, land property, or both, the customer would always ask what the house and land look like. For some buyers, they do a viewing of the house personally, but then there are others who would ask the same thing in another form of viewing — pictures. With just a click of a button, the client, in his or her own time, can view the property, save the pictures, and show it to his or her family and friends.
However, as much as it is just a simple “point-and-shoot” task, pictures can influence the buyer’s decision on buying the property or not. To make the pictures beautiful and pleasing to the customer, here are five real estate property tips that will make the client decide if the estate is worth buying or not.
1. Equipment matters.
The two main differences between using a phone camera and a Digital Single Lens Reflex — also known as DSLR — are the versatility of the gadget and quality of the pictures. Unlike a smartphone camera, a DSLR can provide high-quality pictures, take wide-range or macro pictures, and easily adjust to the environment’s current lighting. Although it may be bulky and quite a handful to bring at the location of the property, customers usually, if not always, seek pictures that aren’t blurry, are very detailed, and have high resolution.
2. Always take the photo with the best lighting.
In any photography, the lighting is key. When taking a picture of the exterior of the house and lot, always take a picture either early in the morning or late in the afternoon so that the picture will not be overexposed and have a few mid-tones and shadows. When taking pictures of the interior in the daytime, it is also best to open the windows and see how the light enters and brightens up the room. Turn on the lights as well to adjust the settings of the camera to your liking. It is also always bested to take test shots, and if needed, flash can be applied.
3. Landscape orientation is a must.
One of an essential things that clients will always take note of when viewing property is how much space it has. Buyers don’t want to be cramped in a single space — they would want to have enough space to move around in without disrupting anyone else that lives in the house. That’s why landscape orientation is a must when taking a photo of the property. With this, the customers would see that the place is more than enough to move freely around in and accommodate him or her and his or her family.
4. Take note of the angle!
The best way to take a creative shot on a wide range of either the exterior or interior of the house is by taking a picture in a three-fourth point of perspective, where the photographer is situated between the side and front view of the room or exterior of the property. The reason for this is so that the viewer would see a lot more of the interconnection of the rooms and get a better idea on how the place look would personally.
When taking pictures, it is also better to take it at eye level rather than doing a bird’s-eye view or “below-the-eye” level. What it means is to level the camera in the same level as how you, the photographer, are viewing it so that the customer would feel like he or she was being given a virtual tour instead of a creative shot, which he or she doesn’t demand.
5. Composition makes it exciting.
From orientation to eye level shots, it has come down to composition where its main function is to make the viewer’s, or in this case the buyer’s, eye travel around the photograph and create the ambiance of your choice to exude the high aesthetic appeal of the documented place. When setting up the interior beforehand, the first step is to take out the elements that do not fit in with the setting, or else it might distract they buyer’s attention while viewing.
The second step is to identify the focus or central point of your photograph. To know how to figure out what the central focus is, ask yourself, as a real estate agent, what you are trying to sell — it can be the large layout of the kitchen, the luxurious style of the bedroom, or the evergreen garden at the back of the house. After that, identify which part of the room or exterior can express that characterization, situate yourself with the chosen central point at the center of the frame, and then click! Take the shot and go to the next room on your list.
When all of these tips are done and achieved, the client will not only be convinced that what you’re selling is a great deal, but will also appreciate how beautifully you have taken pictures. With just enough patience and practice, all of these can also be applied to other things photography-related. These tips given will not only make you help on being a better realtor but a better photographer as well.